Brainies 010: Public Service
Originally posted as a microslide on https://instagram.com/bijebrownies

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Originally posted as a microslide on https://instagram.com/bijebrownies

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Reflection School of Life Special Learning Years of Brand Building Story of my nickname Bije. It happened because during middle school, I scratched the cap of a waste bin, and my best friend there yelled, pointed to me ‘ah, dj, dj, call him dj.’ Afte...

Originally posted as a microslide on https://instagram.com/bijebrownies

Originally posted as a microslide on https://instagram.com/bijebrownies

Originally posted as a microslide on https://instagram.com/bijebrownies

Today’s Brainies is about our recent collaboration with Nasi Jalang. They approached us then, bought our product and gave it free to their customer.
On that day, we saw an organic engagement, social proof, and people mentioning Nasi Jalang. We hope the customer is happier with the giveaway initiative after eating their food.
What we learned based on these experiences. We see a lot of traffic coming, but it's only a few people following our account. There are some things that need to improve for our account to grow more. We are not preparing any goals for this initiative, pure only on organic growth.
We don’t approach people or talk to them. Because we deliver it and leave, and it’s a missed opportunity for us. Next time if you have this kind of initiative and have goals in your growth strategy. You can ask them to support your brand and get more leverage. And we adapt test and learn mindset every day.

When you have a community that supports you, it becomes your extended team.
Thanks for reading and until next Brainies. :)